You work hard to get your hands on quality leads.
We work just as hard to turn those leads into closed transactions.
Managing your transactions can be needlessly complicating—lengthy paperwork, chasing signatures, legal pit-falls, impending deadlines, and missed disclosures. Relaxed Agent was founded to make your sales process easy, effortless, and enjoyable!
View Our Services"It only took one transaction and I can honestly say I'm hooked! She freed up my time to work with my clients and kept everything on track, on time, and on point. Thank you Jessica!"
We don’t just check boxes or move papers from point A to point B when your listing enters escrow. Our services can begin before that. Aside from the usual tasks a Transaction Coordinator performs, we go above and beyond - seamlessly assisting with the entire transaction lifecycle.
View Pricing & FeesWe've partnered with dozens of teams, boutique brokerages, and big box agencies to deliver superior services - every time.
For more information or to contact us about forming an alliance, head over to our Brokerage Partnerships page to learn more and get in touch.
View Partnerships PageLeadPages provides a comprehensive solution for building landing pages, pop-ups, and alert bars aimed at converting website visitors into leads. With an intuitive drag-and-drop builder, you can create stunning pages that align with your branding.
It also offers split testing, analytics, and integrations with CRMs, email platforms, and marketing tools. Ideal for real estate agents looking to promote properties or capture buyer leads, LeadPages simplifies lead generation while delivering professional results.
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ManyChat is a chatbot platform that helps real estate agents automate and streamline their client communication. By integrating with platforms like Facebook Messenger, SMS, and Instagram, agents can use ManyChat to nurture leads, answer client inquiries, and schedule property showings—all without lifting a finger.
The drag-and-drop interface makes it easy to create customized chatbots that handle everything from providing property details to collecting client information. With advanced features like drip campaigns and segmentation, ManyChat enables agents to stay engaged with leads 24/7, improving response times and ensuring no opportunity is missed.
It's an excellent tool for agents looking to increase engagement and manage client interactions more efficiently.
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Elementor provides a powerful, user-friendly platform for building professional websites on WordPress. With its extensive library of widgets, pre-designed blocks, and integrations, agents can easily create landing pages, pop-ups, and forms to capture leads.
Advanced features like Theme Builder and WooCommerce integration make Elementor perfect for customizing the entire site, from headers to footers. Its intuitive interface and real-time editing eliminate coding hassles, letting you focus on design and functionality.
Perfect for agents seeking flexibility and control over their web presence.
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Webflow is a powerful website builder that enables real estate agents to create professional, custom websites without needing to write a single line of code. With its drag-and-drop interface and pre-built templates, agents can easily design and launch visually stunning websites to showcase listings, promote their brand, and capture more leads.
Relaxed Agent was built with Webflow 😎
Webflow also offers advanced features like responsive design, CMS integration, and SEO tools, ensuring agents’ sites look great on any device and rank well in search results. It’s the perfect solution for agents looking to create a polished online presence that stands out and drives business growth.
Looking to build your own website? Check out these Real Estate templates.
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Discover key Google Ads strategies real estate agents can use to maximize ROI in 2024, from refining search terms to using enhanced conversions.
Running Google Ads is like navigating a maze - it’s complex, but when done right, you’ll find the path to new leads and a growing client base. For real estate agents, this can be a profitable way to scale your business, but only if you use the right strategies. In this article, we’ll dive into some of the best Google Ads strategies for real estate agents in 2024. These tips will help you spend smarter, not harder, and attract clients ready to make moves in the housing market.
If you’re new to Google Ads, the first thing you should know is that search campaigns are your best friend. Google may push you toward the latest fancy ad types like Performance Max campaigns, but for real estate agents, sticking with search campaigns is the way to go at the beginning. Why? Because search campaigns put your ads directly in front of people who are actively looking for real estate services.
Think of it like fishing in a well-stocked pond—search campaigns help you catch clients who are already "raising their hands" and searching for what you offer. Once you’re seeing steady conversions (think 30+ high-quality leads per month), then you might consider expanding into Performance Max. But don’t rush it—get the basics right first.
Now that you’ve set up your search campaign, the real work begins. It’s not enough to just select keywords like "real estate agent near me" and hope for the best. You’ll want to dive into the specific search terms users are typing to find you. Google provides a nifty tool called the Search Terms Report that shows you exactly what people searched before clicking on your ad.
This is where you can sharpen your strategy. Start performing search term audits 2–3 times per week, especially in the first few months. If you notice that people are clicking on your ad after searching for irrelevant terms—like "cheap apartments in New York" when you sell luxury homes—add those terms to your negative keywords list. Negative keywords help block irrelevant traffic, so you’re not paying for clicks that won’t turn into leads.
Real estate agents have seen dramatic reductions in cost per lead by regularly fine-tuning their search terms. For instance, by removing irrelevant keywords, businesses have cut their cost per conversion from over $700 to under $100. That’s real money saved.
Let’s be real—not everyone clicking on your ad is a good fit for your services. But here’s the kicker: you can avoid wasting money on the wrong leads by using aggressive ad copy. I’m not talking about pushy sales tactics, but rather, being crystal clear about what you offer.
For example, if you specialize in high-end properties, say so right in the ad. Use phrases like "Luxury Real Estate Services" or "Starting at $500,000." If you only work with first-time homebuyers or specific neighborhoods, mention that too. This simple adjustment filters out people who aren’t a match, so they won’t click on your ad, saving you from spending money on clicks that won’t convert.
Think of your ad copy as your first line of defense—it helps ensure only serious buyers reach out, while others move along.
Remarketing can be a game-changer for real estate agents, but it’s a tool you want to use wisely. In case you’re unfamiliar, remarketing involves showing ads to people who have visited your website but didn’t convert. It’s like a friendly reminder to say, "Hey, remember us?"
However, don’t jump into remarketing right away. First, focus on building up a remarketing audience of at least 1,000 visitors. Once you have this base, you can start a display remarketing campaign to follow these leads around the web.
Here’s a pro tip: exclude app placements and irrelevant sites. You want your ads to show up in places where your potential clients actually are, not on random apps or unrelated websites. As a rule of thumb, aim to allocate around 5–10% of your total Google Ads budget to remarketing.
You might not see immediate results—remarketing campaigns can take a few months to ramp up—but the payoff is worth it. Over time, remarketing can significantly increase conversions because you're targeting people who are already familiar with your brand.
As you start getting leads and fine-tuning your campaigns, it's important to understand how enhanced conversions can take your results to the next level. Enhanced conversions allow you to upload offline data (like people who actually closed on a house) back into Google Ads. This gives Google a more accurate picture of which clicks are leading to actual deals, not just form submissions.
Why does this matter? Because real estate is a long game. Unlike e-commerce, where a click can lead to an instant purchase, it may take weeks or even months to close a real estate deal. Enhanced conversions bridge that gap by telling Google, “Hey, this person who clicked on our ad actually turned into a homebuyer,” which helps Google optimize your ads for future clicks that are more likely to lead to closed deals.
To set this up, you’ll need to work with your CRM or transaction software to capture the final conversion data (such as when a deal is closed or a contract is signed). You can then upload this data into Google Ads manually or automate the process using Google’s API. This may sound a bit technical, but the effort is worth it because it gives Google a clearer picture of which leads are truly valuable. Over time, this can lower your cost per acquisition (CPA) and boost your return on ad spend (ROAS).
Google Ads isn’t a "set it and forget it" platform. Once your campaigns are running, you’ll need to regularly check performance metrics to ensure everything is working as planned. This means looking beyond just clicks or impressions and diving into key metrics like cost per conversion, click-through rate (CTR), and conversion rate.
For real estate agents, the cost per conversion is especially crucial. This metric tells you how much you’re spending to get a lead that could potentially turn into a sale. If your cost per conversion is too high, it might be a sign that your keywords aren’t targeted enough or your ad copy isn’t specific enough.
Similarly, keeping an eye on your click-through rate (CTR) can tell you whether your ads are engaging enough to attract clicks. If your CTR is low, it could indicate that your ad copy needs to be more compelling or that your keywords aren’t aligned with what people are actually searching for. A high CTR paired with a low conversion rate, however, could signal that your landing page isn’t doing its job of converting visitors into leads. Make sure your landing page has a strong call to action (CTA), is easy to navigate, and loads quickly.
Regular campaign audits are key. Set a schedule to review performance weekly, especially when a campaign is fresh. Focus on making small tweaks, like adjusting bids, adding or removing keywords, or testing new ad copy, to continuously improve. Over time, these optimizations can lead to better results and a higher return on investment (ROI).
One of the most powerful tools Google Ads offers to real estate agents is geo-targeting. As a real estate agent, your market is typically local, so you want to make sure your ads are reaching people in the specific areas where you operate. Google Ads allows you to target by city, zip code, or even a radius around a specific location.
Geo-targeting helps you avoid wasting ad dollars on people who are too far away to be potential clients. For example, if you’re selling homes in Dallas, you don’t want people in New York seeing your ads. By narrowing your focus, you ensure that every click has a higher chance of turning into a qualified lead.
You can take this strategy a step further by using location-specific keywords in your ads. Instead of just targeting “real estate agent,” try “real estate agent in [city]” or “homes for sale in [neighborhood].” This can improve both your ad’s relevance score (which can lower costs) and your conversion rate.
It’s also a good idea to use bid adjustments based on location. For instance, if you find that leads from certain zip codes are more valuable than others, you can increase your bids for those areas to ensure your ads show up more frequently to the most profitable audience.
When you’re running Google Ads, you’re given a limited amount of space to make your pitch—just a headline and a short description. This is where ad extensions come into play. Ad extensions are extra pieces of information that can be added to your ad, such as your phone number, location, additional links, or even a call-to-action button. They not only provide more info for users, but they also increase the size of your ad, making it more noticeable on the search results page.
For real estate agents, here are a few key ad extensions to consider:
Using ad extensions can improve your click-through rate by providing more ways for people to interact with your business, while also giving them more reasons to choose you over the competition.
If you want to make the most of Google Ads for your real estate business in 2024, it’s all about focusing on the right strategies and continuously optimizing your approach. Start with search campaigns, refine your search terms, and use negative keywords to block out irrelevant traffic. Write aggressive ad copy that filters leads before they even click, and don’t forget to set up enhanced conversions to track real business outcomes, not just leads.
Once you have a steady flow of traffic, you can introduce remarketing and ad extensions to boost engagement. Remember to geo-target your ads to the areas where your potential clients are, and analyze your campaign performance regularly to ensure you’re always improving.
By following these strategies, you can lower your cost per acquisition, increase your return on investment, and build a steady pipeline of high-quality real estate leads in 2024. It’s all about working smarter, not harder, when it comes to Google Ads.
Networking in real estate is essential for building relationships and getting leads. Learn key strategies & turn your connections into clients for lasting success.
You’ve heard it a million times: “It’s not what you know, it’s who you know.” In real estate, that couldn’t be more true. But it’s not enough to meet people - you need to make real connections that lead to business. Whether you’re new to real estate or looking to grow your client base, effective networking can be a game-changer. So, how do you master the art of real estate networking? Let’s dive into the secrets of turning casual connections into loyal clients.
Real estate is all about relationships. The more people who know, like, and trust you, the more likely they are to choose you as their agent - or recommend you to someone else. This is the foundation of real estate networking. Whether you’re attending local meetups, joining online communities, or sending out direct mail (yes, even old-school methods work!), each interaction can be a stepping stone to your next deal.
Networking builds:
Attending networking events might sound old-fashioned in a digital world, but nothing beats a real conversation. Whether it’s a local Chamber of Commerce event, real estate investment club, or even neighborhood BBQs, showing up is half the battle.
Here’s how to make the most of it:
Don’t forget to bring business cards, but avoid overloading someone with a hard sell. Build the relationship first; business will follow naturally.
Online platforms have made networking easier, but many agents aren’t using them to their full potential. Here’s a pro tip: Don’t just lurk, engage!
LinkedIn: Your LinkedIn profile is your digital business card. Make sure it’s polished, with a professional photo and a clear, concise description of what you offer. Join real estate groups where other professionals and potential clients gather. Comment on posts, share industry news, and provide your insights on market trends.
Facebook Groups: Join local community groups or neighborhood watch groups - these are perfect for networking with people who might need an agent in the future. Share valuable real estate advice and market updates without pushing too hard on sales.
Instagram: Instagram’s visual nature is perfect for real estate. Share success stories, post photos of properties, and give a behind-the-scenes look at your daily activities. Connect with local influencers or businesses that can help spread the word about your services.
The biggest mistake most people make is thinking that networking is done after you’ve handed over your card or added a new connection on LinkedIn. Here’s the truth: Networking starts after the initial meeting.
To stay on someone’s radar:
One of the best ways to build credibility and grow your network is by joining professional real estate organizations. Associations like the National Association of Realtors (NAR) or your local real estate board offer more than just industry news - they host events, provide educational opportunities, and create connections with fellow agents, lenders, and investors.
Being a part of these groups shows your commitment to the profession and gives you access to people who can offer referrals or partnerships.
Not every networking opportunity is a fit for every agent. Some people thrive at in-person events, while others prefer building connections online. Choose what works for you, but remember: consistency is key. Whether you’re showing up at a networking breakfast once a month or actively engaging in online communities, staying consistent will pay off.
The key is to:
When done right, networking creates a ripple effect that extends beyond your immediate connections. A strong network is like planting seeds, some will bloom right away, others might take months or even years. But if you tend to it consistently, your network will become a wellspring of referrals, opportunities, and lasting client relationships.
So, are you ready to expand your circle? Whether you’re shaking hands or connecting online, each interaction is a chance to grow your real estate business. Happy networking!
Direct mail marketing is back and better than ever for real estate agents. Discover how this old-school tactic can still generate fresh results.
In a world where everything seems to be going digital, direct mail marketing might sound like a relic of the past. But guess what? It’s far from obsolete, especially in real estate! There's something about getting a tangible postcard, flyer, or letter that makes people pause for a moment. In fact, direct mail marketing is enjoying a bit of a comeback. So if you're thinking about ways to stand out from the digital noise, dust off those stamps and let’s dive into how direct mail can help you close more deals.
There’s something nostalgic and personal about receiving mail these days. Unlike the endless stream of emails that can be deleted with a swipe, direct mail demands attention. And when used strategically, it can be a game-changer for real estate agents looking to generate leads, build brand recognition, and maintain relationships with past clients.
Despite the increasing reliance on digital marketing, direct mail isn’t going anywhere. In fact, it's evolving. Real estate professionals are using it to stand out from the crowd, particularly in areas where their digital competitors are overwhelming inboxes but barely touching mailboxes. It’s a refreshing old-school touch in a world craving authenticity.
You might be asking, "Does direct mail still work?" The short answer: Yes. And here's why.
Unlike digital ads or social media posts, which can be scrolled past in seconds, direct mail has a higher chance of being noticed because it's physical. People are more likely to engage with something they can hold, especially if it looks appealing. Plus, direct mail can create a personal connection. It shows you’ve taken the time to reach out in a way that feels unique.
Think about it—how many real estate postcards do you receive in a year? They may not always result in an immediate sale, but they do stick around on the kitchen counter or refrigerator, quietly reminding homeowners that you’re ready when they are.
Bonus: Older demographics (a key target for many real estate markets) are particularly responsive to direct mail, making it a great option if you’re focusing on retirees or older sellers.
Not all direct mail pieces are created equal. To make sure yours stands out, you’ll need to be strategic about what you send. Here are a few types of direct mail that real estate agents have found effective:
Pro Tip: Make your piece visually attractive and easy to digest. Short, bold headlines paired with quality images work best.
Crafting a perfect direct mail piece doesn’t require fancy design skills, but it does take some thought. Here are some key elements to make sure your mailer grabs attention:
Don’t forget to test different designs and messages to see what resonates with your audience.
One of the most powerful ways to supercharge your direct mail marketing is by integrating it with your digital efforts. Here’s how:
This approach helps you connect with potential clients across multiple touchpoints, increasing the chances they’ll reach out when they’re ready to buy or sell.
Direct mail can get expensive if you’re sending it to the wrong people. One of the biggest keys to success is targeting your audience properly.
The more precise your targeting, the better your results will be.
To make sure you’re getting a return on investment (ROI), track the success of your direct mail campaigns. You can do this by:
With these tracking methods, you’ll know which campaigns are working and which need tweaking.
In real estate, standing out is everything. While everyone else is focusing on SEO, Instagram, and online ads, direct mail offers a tried-and-true method to capture attention in a physical way. When done right, it can complement your digital marketing efforts, build your brand, and turn prospects into clients.
Direct mail may be old-school, but the results are anything but outdated.
Real estate agents need accessible websites to grow their business. Learn why UserWay is the perfect tool for ensuring ADA compliance and inclusivity.
It’s 2024, and your real estate website is more than just an online business card - it’s the first stop for home buyers and sellers to get to know you. But here’s the thing: If your site isn’t accessible, you’re missing out on a massive segment of the market. More importantly, you could be violating the Americans with Disabilities Act (ADA) and setting yourself up for legal troubles.
Real estate agents work with diverse clients, many of whom may have disabilities. Whether it’s visual impairments, hearing difficulties, or mobility challenges, ensuring your website is usable by everyone isn’t just a nice-to-have feature - it’s crucial for inclusivity and compliance. That’s where UserWay comes in. This tool makes it easier than ever to make your real estate site accessible to everyone, ensuring you’re not alienating potential clients or breaking any laws.
By the end of this article, you’ll understand why accessibility matters and how UserWay can help you grow your business while keeping it compliant.
Accessibility isn’t just a buzzword - it’s a legal and ethical responsibility, especially in real estate, where you're serving a broad and diverse audience. By making your website accessible, you’re ensuring that everyone, regardless of their abilities, can easily navigate, understand, and engage with your content. Think about it this way: if a potential client with a visual impairment can’t use your site, they might just turn to another agent whose site is more user-friendly.
But accessibility goes beyond being the right thing to do. It’s also a legal requirement under the Americans with Disabilities Act (ADA). Many businesses, including real estate agents, have faced lawsuits for failing to make their websites compliant. The law requires websites to be accessible to all, and not doing so could lead to costly fines, legal battles, and even a damaged reputation.
Moreover, inclusivity can expand your audience. According to the World Health Organization, more than 1 billion people live with some form of disability. By making your real estate site accessible, you are widening your potential client base and opening the door for more leads, listings, and referrals. It’s a win-win: you’re helping people who need it, and you’re growing your business in the process.
So, how can you make your website accessible without becoming an expert in coding or ADA compliance? Enter UserWay.
UserWay is an easy-to-use accessibility solution that automatically updates your website to make it compliant with international standards, including the Web Content Accessibility Guidelines (WCAG). It’s like having an accessibility expert working behind the scenes, ensuring your site is usable for all.
The beauty of UserWay is its simplicity. With just a few lines of code or a simple plugin installation (depending on your website platform), you can activate UserWay’s powerful accessibility features. Here are some of the key tools UserWay provides:
These features work together to make your real estate website accessible to a broader audience. The best part? UserWay constantly updates itself to meet changing accessibility standards, so you’re always compliant without needing to stay on top of every new law or regulation.
For real estate agents, UserWay isn’t just a tech tool; it’s a business investment. Let’s explore how UserWay’s features can help your real estate business specifically:
By making these small adjustments with UserWay, you’re creating a more inclusive, effective, and appealing website for your clients. Whether they’re browsing listings, reading market updates, or reaching out to you for more information, they’ll appreciate how easy it is to use your site.
If you’re still on the fence about making your website accessible, let’s talk about one critical factor: compliance.
As a real estate agent, you're probably familiar with the concept of ADA compliance in physical spaces, like ramps and elevators. But did you know that these rules apply online too? Websites are considered public spaces under the ADA, which means they need to be accessible to everyone, including individuals with disabilities. Failing to make your website compliant can lead to lawsuits, and the real estate industry has already seen its share of legal actions over non-accessible sites.
Here are a few reasons why compliance matters in real estate:
Making your website ADA compliant with UserWay is not just about avoiding penalties; it’s about making sure your business is open to all and ensuring that your online presence is as professional and accommodating as your in-person service.
Did you know that making your website accessible doesn’t just benefit users with disabilities? It also has some serious SEO perks. That’s right - improving your website’s accessibility can actually boost your search engine rankings.
Here’s how it works:
In other words, accessibility isn’t just about compliance; it’s about creating a user-friendly environment that search engines love. The more accessible and usable your site is, the more likely it is to rank higher in search results, bringing in more traffic and potential clients.
If you’re ready to get started with UserWay and make your website accessible, the good news is that it’s a simple process. You don’t need to be a tech guru to make it happen.
Here’s a quick guide to integrating UserWay into your real estate website:
By following these steps, you’ll have an accessible, compliant real estate website up and running in no time. It’s a small effort that makes a big difference to your business and your users.
As the real estate world moves increasingly online, making sure your website is accessible to everyone should be a top priority. Not only is it a legal obligation under the ADA, but it’s also a smart business move that can expand your audience, improve your SEO, and create a better user experience for everyone who visits your site.
Tools like UserWay make accessibility easy. By adding a simple widget to your site, you can ensure that your real estate business is compliant, inclusive, and set up to serve every potential client who comes your way. In an industry where relationships are key, making your website accessible sends a clear message: you’re here to help everyone, regardless of their abilities.
So, why wait? Embrace accessibility today and watch as it opens new doors — both for your clients and your business.