Running Google Ads is like navigating a maze - it’s complex, but when done right, you’ll find the path to new leads and a growing client base. For real estate agents, this can be a profitable way to scale your business, but only if you use the right strategies. In this article, we’ll dive into some of the best Google Ads strategies for real estate agents in 2024. These tips will help you spend smarter, not harder, and attract clients ready to make moves in the housing market.

Why Search Campaigns are a Must for Real Estate Agents

If you’re new to Google Ads, the first thing you should know is that search campaigns are your best friend. Google may push you toward the latest fancy ad types like Performance Max campaigns, but for real estate agents, sticking with search campaigns is the way to go at the beginning. Why? Because search campaigns put your ads directly in front of people who are actively looking for real estate services.

Think of it like fishing in a well-stocked pond—search campaigns help you catch clients who are already "raising their hands" and searching for what you offer. Once you’re seeing steady conversions (think 30+ high-quality leads per month), then you might consider expanding into Performance Max. But don’t rush it—get the basics right first.

Targeting the Right Audience with Refined Search Terms

Now that you’ve set up your search campaign, the real work begins. It’s not enough to just select keywords like "real estate agent near me" and hope for the best. You’ll want to dive into the specific search terms users are typing to find you. Google provides a nifty tool called the Search Terms Report that shows you exactly what people searched before clicking on your ad.

This is where you can sharpen your strategy. Start performing search term audits 2–3 times per week, especially in the first few months. If you notice that people are clicking on your ad after searching for irrelevant terms—like "cheap apartments in New York" when you sell luxury homes—add those terms to your negative keywords list. Negative keywords help block irrelevant traffic, so you’re not paying for clicks that won’t turn into leads.

Real estate agents have seen dramatic reductions in cost per lead by regularly fine-tuning their search terms. For instance, by removing irrelevant keywords, businesses have cut their cost per conversion from over $700 to under $100. That’s real money saved.

Aggressive Ad Copy to Pre-Qualify Leads

Let’s be real—not everyone clicking on your ad is a good fit for your services. But here’s the kicker: you can avoid wasting money on the wrong leads by using aggressive ad copy. I’m not talking about pushy sales tactics, but rather, being crystal clear about what you offer.

For example, if you specialize in high-end properties, say so right in the ad. Use phrases like "Luxury Real Estate Services" or "Starting at $500,000." If you only work with first-time homebuyers or specific neighborhoods, mention that too. This simple adjustment filters out people who aren’t a match, so they won’t click on your ad, saving you from spending money on clicks that won’t convert.

Think of your ad copy as your first line of defense—it helps ensure only serious buyers reach out, while others move along.

The Smart Use of Remarketing

Remarketing can be a game-changer for real estate agents, but it’s a tool you want to use wisely. In case you’re unfamiliar, remarketing involves showing ads to people who have visited your website but didn’t convert. It’s like a friendly reminder to say, "Hey, remember us?"

However, don’t jump into remarketing right away. First, focus on building up a remarketing audience of at least 1,000 visitors. Once you have this base, you can start a display remarketing campaign to follow these leads around the web.

Here’s a pro tip: exclude app placements and irrelevant sites. You want your ads to show up in places where your potential clients actually are, not on random apps or unrelated websites. As a rule of thumb, aim to allocate around 5–10% of your total Google Ads budget to remarketing.

You might not see immediate results—remarketing campaigns can take a few months to ramp up—but the payoff is worth it. Over time, remarketing can significantly increase conversions because you're targeting people who are already familiar with your brand.

Maximizing the Benefits of Enhanced Conversions

As you start getting leads and fine-tuning your campaigns, it's important to understand how enhanced conversions can take your results to the next level. Enhanced conversions allow you to upload offline data (like people who actually closed on a house) back into Google Ads. This gives Google a more accurate picture of which clicks are leading to actual deals, not just form submissions.

Why does this matter? Because real estate is a long game. Unlike e-commerce, where a click can lead to an instant purchase, it may take weeks or even months to close a real estate deal. Enhanced conversions bridge that gap by telling Google, “Hey, this person who clicked on our ad actually turned into a homebuyer,” which helps Google optimize your ads for future clicks that are more likely to lead to closed deals.

To set this up, you’ll need to work with your CRM or transaction software to capture the final conversion data (such as when a deal is closed or a contract is signed). You can then upload this data into Google Ads manually or automate the process using Google’s API. This may sound a bit technical, but the effort is worth it because it gives Google a clearer picture of which leads are truly valuable. Over time, this can lower your cost per acquisition (CPA) and boost your return on ad spend (ROAS).

Analyzing Campaign Performance for Continuous Improvement

Google Ads isn’t a "set it and forget it" platform. Once your campaigns are running, you’ll need to regularly check performance metrics to ensure everything is working as planned. This means looking beyond just clicks or impressions and diving into key metrics like cost per conversion, click-through rate (CTR), and conversion rate.

For real estate agents, the cost per conversion is especially crucial. This metric tells you how much you’re spending to get a lead that could potentially turn into a sale. If your cost per conversion is too high, it might be a sign that your keywords aren’t targeted enough or your ad copy isn’t specific enough.

Similarly, keeping an eye on your click-through rate (CTR) can tell you whether your ads are engaging enough to attract clicks. If your CTR is low, it could indicate that your ad copy needs to be more compelling or that your keywords aren’t aligned with what people are actually searching for. A high CTR paired with a low conversion rate, however, could signal that your landing page isn’t doing its job of converting visitors into leads. Make sure your landing page has a strong call to action (CTA), is easy to navigate, and loads quickly.

Regular campaign audits are key. Set a schedule to review performance weekly, especially when a campaign is fresh. Focus on making small tweaks, like adjusting bids, adding or removing keywords, or testing new ad copy, to continuously improve. Over time, these optimizations can lead to better results and a higher return on investment (ROI).

Geo-Targeting for Local Real Estate Markets

One of the most powerful tools Google Ads offers to real estate agents is geo-targeting. As a real estate agent, your market is typically local, so you want to make sure your ads are reaching people in the specific areas where you operate. Google Ads allows you to target by city, zip code, or even a radius around a specific location.

Geo-targeting helps you avoid wasting ad dollars on people who are too far away to be potential clients. For example, if you’re selling homes in Dallas, you don’t want people in New York seeing your ads. By narrowing your focus, you ensure that every click has a higher chance of turning into a qualified lead.

You can take this strategy a step further by using location-specific keywords in your ads. Instead of just targeting “real estate agent,” try “real estate agent in [city]” or “homes for sale in [neighborhood].” This can improve both your ad’s relevance score (which can lower costs) and your conversion rate.

It’s also a good idea to use bid adjustments based on location. For instance, if you find that leads from certain zip codes are more valuable than others, you can increase your bids for those areas to ensure your ads show up more frequently to the most profitable audience.

Leveraging Google’s Ad Extensions for Real Estate

When you’re running Google Ads, you’re given a limited amount of space to make your pitch—just a headline and a short description. This is where ad extensions come into play. Ad extensions are extra pieces of information that can be added to your ad, such as your phone number, location, additional links, or even a call-to-action button. They not only provide more info for users, but they also increase the size of your ad, making it more noticeable on the search results page.

For real estate agents, here are a few key ad extensions to consider:

1. Location Extension: This is essential for real estate, as it shows your office address, making it easy for potential clients to see where you’re based.
2. Call Extension: This allows users to click-to-call directly from the ad. Many people still prefer to call when inquiring about real estate, so make it easy for them.
3. Sitelink Extension: You can add links to specific pages on your website, such as “View Listings” or “Meet the Team.” This can help guide users to the most relevant part of your site and increase the likelihood of conversion.
4. Callout Extension: This is a great way to highlight special promotions, unique services, or key selling points—like "Free Market Analysis" or "Over 10 Years of Local Experience."

Using ad extensions can improve your click-through rate by providing more ways for people to interact with your business, while also giving them more reasons to choose you over the competition.

Conclusion

If you want to make the most of Google Ads for your real estate business in 2024, it’s all about focusing on the right strategies and continuously optimizing your approach. Start with search campaigns, refine your search terms, and use negative keywords to block out irrelevant traffic. Write aggressive ad copy that filters leads before they even click, and don’t forget to set up enhanced conversions to track real business outcomes, not just leads.

Once you have a steady flow of traffic, you can introduce remarketing and ad extensions to boost engagement. Remember to geo-target your ads to the areas where your potential clients are, and analyze your campaign performance regularly to ensure you’re always improving.

By following these strategies, you can lower your cost per acquisition, increase your return on investment, and build a steady pipeline of high-quality real estate leads in 2024. It’s all about working smarter, not harder, when it comes to Google Ads.

You’ve heard it a million times: “It’s not what you know, it’s who you know.” In real estate, that couldn’t be more true. But it’s not enough to meet people - you need to make real connections that lead to business. Whether you’re new to real estate or looking to grow your client base, effective networking can be a game-changer. So, how do you master the art of real estate networking? Let’s dive into the secrets of turning casual connections into loyal clients.

Why Networking Is Essential for Real Estate Success

Real estate is all about relationships. The more people who know, like, and trust you, the more likely they are to choose you as their agent - or recommend you to someone else. This is the foundation of real estate networking. Whether you’re attending local meetups, joining online communities, or sending out direct mail (yes, even old-school methods work!), each interaction can be a stepping stone to your next deal.

Networking builds:

• Trust and familiarity: People are more comfortable working with someone they know.
• Referrals: Happy clients will talk, and their word carries weight.
• Market knowledge: The more you interact with other agents, vendors, and clients, the more you learn about your local market.

In-Person Networking Strategies: Getting Face Time That Counts

Attending networking events might sound old-fashioned in a digital world, but nothing beats a real conversation. Whether it’s a local Chamber of Commerce event, real estate investment club, or even neighborhood BBQs, showing up is half the battle.

Here’s how to make the most of it:

• Prepare a simple elevator pitch: Know how to describe what you do and what makes you different in 30 seconds.
• Ask questions: People love to talk about themselves. Focus on getting to know the other person’s needs and goals.
• Follow up with value: Send a quick email or LinkedIn message after the event. Include a piece of advice or an article they might find useful - it shows you were listening.

Don’t forget to bring business cards, but avoid overloading someone with a hard sell. Build the relationship first; business will follow naturally.

The Power of Online Networking: LinkedIn, Facebook Groups, and Beyond

Online platforms have made networking easier, but many agents aren’t using them to their full potential. Here’s a pro tip: Don’t just lurk, engage!

LinkedIn: Your LinkedIn profile is your digital business card. Make sure it’s polished, with a professional photo and a clear, concise description of what you offer. Join real estate groups where other professionals and potential clients gather. Comment on posts, share industry news, and provide your insights on market trends.

Facebook Groups: Join local community groups or neighborhood watch groups - these are perfect for networking with people who might need an agent in the future. Share valuable real estate advice and market updates without pushing too hard on sales.

Instagram: Instagram’s visual nature is perfect for real estate. Share success stories, post photos of properties, and give a behind-the-scenes look at your daily activities. Connect with local influencers or businesses that can help spread the word about your services.

Networking Doesn’t End at “Nice to Meet You”

The biggest mistake most people make is thinking that networking is done after you’ve handed over your card or added a new connection on LinkedIn. Here’s the truth: Networking starts after the initial meeting.

To stay on someone’s radar:

• Schedule check-ins: Set reminders to reach out every few months. It doesn’t need to be about real estate - ask how they’re doing or comment on something they recently posted online.
• Send value-packed emails: Have a new market update? A piece of advice for buyers? Share it with your network in a friendly email. Keeping your name in front of them means they’ll think of you when they (or someone they know) needs an agent.
• Invite them to events: Hosting a community event or workshop? Invite your connections. It’s a chance to offer value in person and strengthen those relationships.

Joining Real Estate Associations and Meetups: Gaining Trust from Your Peers

One of the best ways to build credibility and grow your network is by joining professional real estate organizations. Associations like the National Association of Realtors (NAR) or your local real estate board offer more than just industry news - they host events, provide educational opportunities, and create connections with fellow agents, lenders, and investors.

Being a part of these groups shows your commitment to the profession and gives you access to people who can offer referrals or partnerships.

How to Make Networking Work for You: Choosing Your Strategy

Not every networking opportunity is a fit for every agent. Some people thrive at in-person events, while others prefer building connections online. Choose what works for you, but remember: consistency is key. Whether you’re showing up at a networking breakfast once a month or actively engaging in online communities, staying consistent will pay off.

The key is to:

• Set clear goals: Do you want to meet new clients, build referral partnerships, or just expand your local market knowledge? Tailor your networking efforts to meet those objectives.
• Track your efforts: Keep a log of who you meet, how you follow up, and what comes of it. This will help you refine your strategy over time.

Conclusion: The Ripple Effect of Strong Networking

When done right, networking creates a ripple effect that extends beyond your immediate connections. A strong network is like planting seeds, some will bloom right away, others might take months or even years. But if you tend to it consistently, your network will become a wellspring of referrals, opportunities, and lasting client relationships.

So, are you ready to expand your circle? Whether you’re shaking hands or connecting online, each interaction is a chance to grow your real estate business. Happy networking!

In a world where everything seems to be going digital, direct mail marketing might sound like a relic of the past. But guess what? It’s far from obsolete, especially in real estate! There's something about getting a tangible postcard, flyer, or letter that makes people pause for a moment. In fact, direct mail marketing is enjoying a bit of a comeback. So if you're thinking about ways to stand out from the digital noise, dust off those stamps and let’s dive into how direct mail can help you close more deals.

1. Introduction: The Revival of Direct Mail Marketing

There’s something nostalgic and personal about receiving mail these days. Unlike the endless stream of emails that can be deleted with a swipe, direct mail demands attention. And when used strategically, it can be a game-changer for real estate agents looking to generate leads, build brand recognition, and maintain relationships with past clients.

Despite the increasing reliance on digital marketing, direct mail isn’t going anywhere. In fact, it's evolving. Real estate professionals are using it to stand out from the crowd, particularly in areas where their digital competitors are overwhelming inboxes but barely touching mailboxes. It’s a refreshing old-school touch in a world craving authenticity.

2. Why Direct Mail Works in Real Estate

You might be asking, "Does direct mail still work?" The short answer: Yes. And here's why.

Unlike digital ads or social media posts, which can be scrolled past in seconds, direct mail has a higher chance of being noticed because it's physical. People are more likely to engage with something they can hold, especially if it looks appealing. Plus, direct mail can create a personal connection. It shows you’ve taken the time to reach out in a way that feels unique.

Think about it—how many real estate postcards do you receive in a year? They may not always result in an immediate sale, but they do stick around on the kitchen counter or refrigerator, quietly reminding homeowners that you’re ready when they are.

Bonus: Older demographics (a key target for many real estate markets) are particularly responsive to direct mail, making it a great option if you’re focusing on retirees or older sellers.

3. Types of Direct Mail That Get Noticed

Not all direct mail pieces are created equal. To make sure yours stands out, you’ll need to be strategic about what you send. Here are a few types of direct mail that real estate agents have found effective:

• Postcards: Simple, cost-effective, and easy to design. Postcards are great for just-listed or just-sold announcements, upcoming open houses, or neighborhood updates.
• Flyers/Brochures: These offer more space to highlight market trends, testimonials, or explain why you’re the agent to call.
• Personalized Letters: Nothing says "I care" like a personalized letter to a prospective client. You can target homeowners with a specific offer, like a free home valuation.
• Newsletters: A monthly or quarterly newsletter about local real estate trends can position you as the neighborhood expert.

Pro Tip: Make your piece visually attractive and easy to digest. Short, bold headlines paired with quality images work best.

4. How to Craft the Perfect Mail Piece

Crafting a perfect direct mail piece doesn’t require fancy design skills, but it does take some thought. Here are some key elements to make sure your mailer grabs attention:

• Eye-Catching Design: Use bright colors, bold fonts, and high-quality images. If you’ve got a beautiful listing, showcase it prominently.
• Compelling Copy: Keep your message short and to the point. Think of it as a pitch – let people know how you can solve their problems (e.g., selling quickly, finding their dream home, etc.).
• Call-to-Action (CTA): Every piece of mail you send should have a clear call-to-action. Whether it’s inviting someone to an open house or offering a free market analysis, make sure the recipient knows what to do next.
• Personalization: Using someone’s first name or addressing a specific neighborhood adds a touch of personalization that’s proven to boost engagement.

Don’t forget to test different designs and messages to see what resonates with your audience.

5. Integrating Direct Mail with Your Digital Marketing Strategy

One of the most powerful ways to supercharge your direct mail marketing is by integrating it with your digital efforts. Here’s how:

• QR Codes: Include a QR code on your mail piece that directs recipients to a specific landing page, property tour, or your website.
• Email Follow-Up: After sending a direct mail piece, follow up with an email. Mention the mailer and offer more information or a link to your listings.
• Retargeting Ads: If you’ve got a good direct mail list, you can upload it to Facebook or Google to retarget those people with digital ads.

This approach helps you connect with potential clients across multiple touchpoints, increasing the chances they’ll reach out when they’re ready to buy or sell.

6. Targeting the Right Audience: The Key to Direct Mail Success

Direct mail can get expensive if you’re sending it to the wrong people. One of the biggest keys to success is targeting your audience properly.

• Farm a Neighborhood: Identify a specific neighborhood where you want to build your business. Sending consistent mailers to the same area increases brand recognition.
• Segment Your Audience: Tailor your message to different segments. For instance, send first-time homebuyer tips to younger people or downsizing options to empty nesters.
• Leverage Demographic Data: Tools like the USPS Every Door Direct Mail (EDDM) program can help you target specific areas based on demographic information.

The more precise your targeting, the better your results will be.

7. Tracking Your Campaign’s Success

To make sure you’re getting a return on investment (ROI), track the success of your direct mail campaigns. You can do this by:

• Using a Unique Code or Offer: Create a special promotion code for your mail piece that clients can mention when they contact you.
• Tracking Calls: Use a dedicated phone number or trackable link in your CTA to measure response rates.
• Asking Clients: When you get a new lead or client, ask how they heard about you. You might be surprised how many say, "I got your postcard!"

With these tracking methods, you’ll know which campaigns are working and which need tweaking.

8. Conclusion: Old-School Strategy, New Results

In real estate, standing out is everything. While everyone else is focusing on SEO, Instagram, and online ads, direct mail offers a tried-and-true method to capture attention in a physical way. When done right, it can complement your digital marketing efforts, build your brand, and turn prospects into clients.

Direct mail may be old-school, but the results are anything but outdated.

It’s 2024, and your real estate website is more than just an online business card - it’s the first stop for home buyers and sellers to get to know you. But here’s the thing: If your site isn’t accessible, you’re missing out on a massive segment of the market. More importantly, you could be violating the Americans with Disabilities Act (ADA) and setting yourself up for legal troubles.

Real estate agents work with diverse clients, many of whom may have disabilities. Whether it’s visual impairments, hearing difficulties, or mobility challenges, ensuring your website is usable by everyone isn’t just a nice-to-have feature - it’s crucial for inclusivity and compliance. That’s where UserWay comes in. This tool makes it easier than ever to make your real estate site accessible to everyone, ensuring you’re not alienating potential clients or breaking any laws.

By the end of this article, you’ll understand why accessibility matters and how UserWay can help you grow your business while keeping it compliant.

The Importance of Website Accessibility in Real Estate

Accessibility isn’t just a buzzword - it’s a legal and ethical responsibility, especially in real estate, where you're serving a broad and diverse audience. By making your website accessible, you’re ensuring that everyone, regardless of their abilities, can easily navigate, understand, and engage with your content. Think about it this way: if a potential client with a visual impairment can’t use your site, they might just turn to another agent whose site is more user-friendly.

But accessibility goes beyond being the right thing to do. It’s also a legal requirement under the Americans with Disabilities Act (ADA). Many businesses, including real estate agents, have faced lawsuits for failing to make their websites compliant. The law requires websites to be accessible to all, and not doing so could lead to costly fines, legal battles, and even a damaged reputation.

Moreover, inclusivity can expand your audience. According to the World Health Organization, more than 1 billion people live with some form of disability. By making your real estate site accessible, you are widening your potential client base and opening the door for more leads, listings, and referrals. It’s a win-win: you’re helping people who need it, and you’re growing your business in the process.

What is UserWay?

So, how can you make your website accessible without becoming an expert in coding or ADA compliance? Enter UserWay.

UserWay is an easy-to-use accessibility solution that automatically updates your website to make it compliant with international standards, including the Web Content Accessibility Guidelines (WCAG). It’s like having an accessibility expert working behind the scenes, ensuring your site is usable for all.

The beauty of UserWay is its simplicity. With just a few lines of code or a simple plugin installation (depending on your website platform), you can activate UserWay’s powerful accessibility features. Here are some of the key tools UserWay provides:

• Screen Reader Support: Ensures that all text, images, and interactive elements are readable and navigable by screen readers, which are vital for users with visual impairments.
• Keyboard Navigation: Allows users who can’t operate a mouse to navigate your site using only their keyboard.
• Color Contrast Adjustments: Automatically improves color contrast to ensure that text and buttons are visible to users with visual impairments or color blindness.
• Text Enlargement and Spacing Tools: Helps users with low vision or cognitive disabilities by allowing them to adjust font size, letter spacing, and line height.

These features work together to make your real estate website accessible to a broader audience. The best part? UserWay constantly updates itself to meet changing accessibility standards, so you’re always compliant without needing to stay on top of every new law or regulation.

How UserWay Benefits Real Estate Websites

For real estate agents, UserWay isn’t just a tech tool; it’s a business investment. Let’s explore how UserWay’s features can help your real estate business specifically:

• Engaging a Broader Client Base: Homebuyers and sellers come from all walks of life. Making your website accessible ensures that people with disabilities  (whether it’s a visual impairment, mobility issue, or learning disability) can interact with your listings, get in touch, or read your blog without any issues. It makes your services available to a much larger audience.
• Enhancing Property Listings: The main attraction of any real estate website is the property listings. With UserWay, users can zoom in on text, adjust color contrast to view images better, or use a screen reader to listen to property descriptions. This gives potential buyers the freedom to browse listings in a way that suits their needs.
• Mobile Accessibility: With more and more homebuyers searching for properties on their smartphones, ensuring your mobile site is accessible is crucial. UserWay’s tools work just as well on mobile devices, ensuring that no matter how clients access your site, they have a seamless experience.
• Improving Overall Usability: Even for users without disabilities, accessibility features can enhance the overall experience. The improved navigation, better contrast, and easy-to-read text that UserWay offers make your website more user-friendly for everyone. And we all know that a better user experience leads to longer site visits, higher engagement, and ultimately more conversions.

By making these small adjustments with UserWay, you’re creating a more inclusive, effective, and appealing website for your clients. Whether they’re browsing listings, reading market updates, or reaching out to you for more information, they’ll appreciate how easy it is to use your site.

ADA Compliance and Real Estate: Why It Matters

If you’re still on the fence about making your website accessible, let’s talk about one critical factor: compliance.

As a real estate agent, you're probably familiar with the concept of ADA compliance in physical spaces, like ramps and elevators. But did you know that these rules apply online too? Websites are considered public spaces under the ADA, which means they need to be accessible to everyone, including individuals with disabilities. Failing to make your website compliant can lead to lawsuits, and the real estate industry has already seen its share of legal actions over non-accessible sites.

Here are a few reasons why compliance matters in real estate:

• Legal Protection: Lawsuits related to web accessibility are on the rise. Ensuring your site is ADA compliant means you can avoid costly legal issues, which can run into tens of thousands of dollars in settlements and legal fees.
• Reputation Management: Clients appreciate businesses that care about inclusivity. By making your website accessible, you’re showing that you value all clients, regardless of their abilities. This boosts your reputation and can help you stand out in a competitive market.
• Staying Ahead of the Curve: While not all countries have strict digital accessibility laws, the trend is moving toward universal standards. Getting your website in compliance now means you’re ahead of the curve and won’t be scrambling when new regulations take effect.

Making your website ADA compliant with UserWay is not just about avoiding penalties; it’s about making sure your business is open to all and ensuring that your online presence is as professional and accommodating as your in-person service.

SEO and User Experience Benefits of Accessibility

Did you know that making your website accessible doesn’t just benefit users with disabilities? It also has some serious SEO perks. That’s right - improving your website’s accessibility can actually boost your search engine rankings.

Here’s how it works:

• Improved Website Structure: Accessibility features like proper heading structures, alternative text for images, and clear navigation not only help screen readers but also make it easier for search engines like Google to crawl your site. This can lead to better indexing and, in turn, higher rankings.
• Reduced Bounce Rate: When your website is easy to navigate, more people stick around. An accessible website ensures that users - whether they have disabilities or not - can find what they need quickly and easily. When users spend more time on your site and interact with more pages, Google notices, and it can positively impact your rankings.
• Faster Load Times: Many accessibility best practices, such as optimizing images and reducing unnecessary site elements, also improve load times. Faster websites are favored by search engines and provide a better overall user experience, especially on mobile devices.

In other words, accessibility isn’t just about compliance; it’s about creating a user-friendly environment that search engines love. The more accessible and usable your site is, the more likely it is to rank higher in search results, bringing in more traffic and potential clients.

Step-by-Step: Implementing UserWay on Your Website

If you’re ready to get started with UserWay and make your website accessible, the good news is that it’s a simple process. You don’t need to be a tech guru to make it happen.

Here’s a quick guide to integrating UserWay into your real estate website:

1. Sign Up for UserWay: Head over to the UserWay website and sign up for an account. They offer various pricing plans depending on the size and needs of your site.
2. Install the UserWay Widget: Once you’ve signed up, you’ll receive a small snippet of code to add to your website. If you’re using popular platforms like WordPress, Wix, or Squarespace, UserWay provides plugins or simple integration options to make this even easier.
3. Customize Your Accessibility Settings: After installation, you can customize the widget to suit your website’s needs. You can adjust settings like contrast, text size, and enable specific features like screen reader support and keyboard navigation.
4. Test Your Website: Once UserWay is live, make sure to test your site. Try navigating it as a user with a disability might. Test out the color contrast, zoom functions, and keyboard navigation to ensure everything is working smoothly.
5. Stay Updated: UserWay continuously updates its features to meet evolving accessibility standards. Keeping your website in compliance is an ongoing process, but the good news is that UserWay does most of the heavy lifting for you.

By following these steps, you’ll have an accessible, compliant real estate website up and running in no time. It’s a small effort that makes a big difference to your business and your users.

Why UserWay is a Game-Changer for Real Estate Agents

As the real estate world moves increasingly online, making sure your website is accessible to everyone should be a top priority. Not only is it a legal obligation under the ADA, but it’s also a smart business move that can expand your audience, improve your SEO, and create a better user experience for everyone who visits your site.

Tools like UserWay make accessibility easy. By adding a simple widget to your site, you can ensure that your real estate business is compliant, inclusive, and set up to serve every potential client who comes your way. In an industry where relationships are key, making your website accessible sends a clear message: you’re here to help everyone, regardless of their abilities.

So, why wait? Embrace accessibility today and watch as it opens new doors — both for your clients and your business.