You work hard to get your hands on quality leads.
We work just as hard to turn those leads into closed transactions.
Managing your transactions can be needlessly complicating—lengthy paperwork, chasing signatures, legal pit-falls, impending deadlines, and missed disclosures. Relaxed Agent was founded to make your sales process easy, effortless, and enjoyable!
View Our Services"It only took one transaction and I can honestly say I'm hooked! She freed up my time to work with my clients and kept everything on track, on time, and on point. Thank you Jessica!"
We don’t just check boxes or move papers from point A to point B when your listing enters escrow. Our services can begin before that. Aside from the usual tasks a Transaction Coordinator performs, we go above and beyond - seamlessly assisting with the entire transaction lifecycle.
View Pricing & FeesWe've partnered with dozens of teams, boutique brokerages, and big box agencies to deliver superior services - every time.
For more information or to contact us about forming an alliance, head over to our Brokerage Partnerships page to learn more and get in touch.
View Partnerships PageNotion is a versatile productivity tool that helps real estate agents stay organized and streamline their workflow. With its customizable templates for tracking listings, managing transactions, and maintaining client databases, Notion provides a central hub for all business activities. Agents can create to-do lists, collaborate with team members, and store important documents—all in one place.
The platform’s flexibility allows users to design workflows that match their unique needs, whether it’s tracking leads, creating property marketing plans, or managing schedules. Notion is ideal for agents looking to simplify their processes and stay on top of their game.
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LeadPages provides a comprehensive solution for building landing pages, pop-ups, and alert bars aimed at converting website visitors into leads. With an intuitive drag-and-drop builder, you can create stunning pages that align with your branding.
It also offers split testing, analytics, and integrations with CRMs, email platforms, and marketing tools. Ideal for real estate agents looking to promote properties or capture buyer leads, LeadPages simplifies lead generation while delivering professional results.
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UserWay is a powerful ADA compliance widget that makes it easy for websites to meet accessibility guidelines. With features like text size adjustments, keyboard shortcuts, and customizable accessibility options, UserWay ensures that users of all abilities can navigate your site comfortably.
The widget also includes automated accessibility scanning and reporting, making compliance straightforward and easy to manage. Ideal for businesses looking to enhance accessibility without extensive coding, UserWay offers a simple solution to create a more inclusive digital experience.
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Hotjar is a powerful user behavior analytics tool that helps real estate agents understand how visitors interact with their websites. By tracking clicks, scrolls, and other behaviors, Hotjar provides insights into which areas of a site grab the most attention and where users drop off.
With features like heatmaps, session recordings, and on-site feedback surveys, agents can pinpoint areas for improvement and optimize their website to convert more leads. It’s a must-have tool for agents looking to create a seamless online experience and turn casual visitors into serious clients.
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Learn how Showami makes it easy for agents to delegate showings, save time, and focus on closing deals with this innovative real estate tool.
Have you ever felt like you needed to be in two places at once? As a real estate agent, juggling overlapping showings or squeezing in last-minute requests can be downright exhausting. But what if there were a way to delegate showings without losing control of your business? That’s where Showami comes in—a platform that’s reshaping the way agents collaborate, connect, and conquer their schedules.
Showami is like the Uber for real estate agents, except instead of rides, you’re booking professional help to handle showings. Whether you’re swamped with clients, stuck in traffic, or simply need a day off, this tool can save your sanity while keeping your deals on track. Let’s dive into how Showami is changing the game for agents everywhere.
At its core, Showami is an online service that connects buyer agents who need help with showings to showing agents who are available and ready to assist. The platform was created with a simple goal: to help agents manage their time better while maintaining excellent service for their clients.
What makes Showami different?
Essentially, Showami lets you focus on what you do best—closing deals—while another licensed agent handles the groundwork.
If you’re thinking, “This sounds cool, but how does it actually work?” don’t worry—it’s as simple as ordering your favorite takeout.
Here’s how Showami breaks it down:
For Buyer Agents:
For Showing Agents:
It’s that easy. And because Showami is built specifically for licensed professionals, you’re not just hiring someone—you’re building trust with a peer in your industry.
For Buyer Agents:
For Showing Agents:
And the best part? Both sides benefit from a smoother, less stressful workday.
Let’s talk about how Showami fits into the life of a busy agent:
Cost is always a factor when considering a new tool. With Showami, you don’t have to worry about subscription fees or hidden charges.
Here’s how it works:
Compared to hiring a full-time assistant or outsourcing work long-term, Showami is an affordable option that lets you pay only when you need help.
Let’s address some of the top questions agents might have:
So, should you try Showami? If you’re an agent who’s ready to:
Then yes, Showami might be exactly what you need!
To get started, think about those moments when you wished you had extra help. Then, sign up and give Showami a shot. You’ll wonder how you ever worked without it.
Showami isn’t just another real estate tool—it’s a solution to one of the biggest challenges agents face: time management. With its simple, on-demand setup, Showami lets you handle your showings like a pro, even when your schedule says otherwise.
Ready to see what all the buzz is about? Head to Showami’s website and take control of your time today.
Discover how Elfsight widgets, including Zillow reviews, can transform your real estate website with interactive features that captivate visitors and generate leads.
In the competitive world of real estate, your website is more than just an online presence—it’s a tool to build trust, attract leads, and ultimately close deals. But simply having a website isn’t enough; it needs to be engaging, functional, and tailored to your clients’ needs. That’s where Elfsight comes in. Elfsight is a software platform that offers a collection of widgets designed to enhance website functionality and user engagement. From contact forms to Zillow reviews, Elfsight’s tools can elevate your site, making it a magnet for prospective clients.
Elfsight is a platform that offers customizable widgets, which are small applications you can easily add to your website. These widgets provide additional features that enhance your site’s user experience, from social media feeds and maps to lead capture forms and client testimonials. The best part? You don’t need to be a tech wizard to install or customize them. Real estate agents with any level of tech experience can add Elfsight widgets to their site and instantly boost engagement.
Why Elfsight for Real Estate?
Elfsight offers solutions specifically helpful for real estate needs—lead capture, social proof, and easy-to-navigate listings. In a few clicks, you can turn a basic website into a fully interactive tool, engaging visitors and encouraging them to stay longer and reach out.
Here’s how Elfsight helps real estate professionals enhance their online presence:
For real estate agents, these benefits translate to higher site engagement, more inquiries, and better client conversion rates.
Elfsight offers a variety of widgets, but here are a few that work particularly well for real estate websites:
Contact Form & Pop-Ups
An accessible contact form is essential for lead generation. Elfsight’s Contact Form and Pop-Up widgets make it easy to capture potential clients’ information. You can use these forms to collect emails, phone numbers, and even detailed property interests. Pop-up forms also work well for time-sensitive messages, like “Contact us for a free home valuation this month!”
Google Reviews & Testimonials, Including Zillow Reviews with the All-In-One Widget
For real estate agents, social proof is invaluable. Elfsight’s All-In-One Reviews widget is a powerful tool that allows you to showcase reviews from multiple platforms, including Zillow, Google, and Facebook. Zillow reviews, in particular, hold significant weight with real estate clients, giving them confidence in your experience and service.
Instagram & Social Media Feeds
Real estate is highly visual, and social media—especially Instagram—is the perfect platform to showcase properties and recent sales. The Elfsight Instagram and Social Feed widgets allow you to seamlessly display your social media content on your website, giving visitors a real-time look at your listings and activity.
Interactive Maps
Real estate is all about location, and Elfsight’s Map widget lets you showcase your service areas or specific property locations. You can customize pins and labels, helping visitors get a sense of the neighborhoods where you operate.
Getting started with Elfsight is straightforward, even for those without technical skills:
Elfsight widgets are versatile, but to truly benefit from them, consider these tips:
Elfsight makes it easy for real estate agents to add dynamic, engaging elements to their websites. From social media feeds and reviews to property listings and contact forms, these widgets make your site more interactive and effective at capturing leads. With a few simple integrations, you can turn your website into a client-attracting powerhouse that showcases your properties, builds credibility, and keeps visitors coming back.
Ready to make your site stand out? Elfsight’s widgets, especially the All-In-One Reviews widget with Zillow integration, can transform your real estate website into an engaging, lead-generating platform that clients will trust and remember.
Discover SEO blog writing tips that bring leads to your real estate website. Boost your visibility and capture more clients with these strategies.
Picture this: a potential client searches for “best neighborhoods in [Your City]” and your blog post pops up as one of the top results. With SEO-friendly blog posts, this can become a reality. SEO – Search Engine Optimization – is a tool to help agents attract new clients by positioning their content to rank higher on search engines.
When you master SEO, you’re creating content that appeals to readers and to search algorithms, drawing in a steady flow of potential leads over time. In this guide, we’ll break down the key steps to writing blog posts that not only rank well but also captivate your audience, ultimately turning your website into a powerful lead generator.
SEO might sound complex, but at its core, it’s about helping your target audience find you online. Real estate agents have a unique advantage because the industry is highly localized. This means that by focusing on regional SEO, you can rank for specific terms related to your area, making it easier to reach potential clients.
For blog writing, on-page SEO will be our primary focus, as it’s where you have the most control.
Keywords are the foundation of SEO. They help search engines understand what your blog post is about and determine when to show it in search results. Finding the right keywords means thinking like your audience – what terms are they typing into Google?
Several tools can streamline the keyword research process, including Google Keyword Planner, Ahrefs, and Ubersuggest. Each tool can help you identify high-volume and low-competition keywords relevant to your niche and location.
Say you want to write a post about moving to your city. Here’s how you might use keyword research:
Using both primary and secondary keywords helps create a well-rounded post that covers multiple related terms. This approach not only provides valuable information but also gives search engines more reasons to rank your content.
Your title and meta description are like the storefront of your blog post. A compelling title invites readers in, while a well-crafted meta description helps improve click-through rates (CTR), signaling to search engines that your content is valuable.
Your meta description should be a brief, 160-character summary that hints at the value of your post. It’s also a great place to use your primary keyword. Here’s an example for a post on first-time home buying tips:
“Discover essential first-time home buying tips in [City]. Learn how to budget, get approved for a mortgage, and find your dream home.”
These elements play a key role in search engine ranking and, more importantly, in driving traffic to your site.
People skim online content, so engaging, reader-friendly writing is key. This is especially true in real estate, where readers are often looking for answers to pressing questions, like “How much house can I afford?” or “What’s the best neighborhood for families in [City]?”
By focusing on what your audience wants to know, you’ll naturally create more valuable content.
The structure of your content is as important as the content itself. Proper formatting not only improves readability but also makes it easier for search engines to understand your post’s main points.
Example: If your post is about “Top 5 Mistakes to Avoid When Buying a Home,” each mistake should be a separate section with an H2 header, making it easy for readers to skim through.
Links are essential for SEO because they help search engines understand the structure of your website. They also improve the user experience by guiding readers to related content.
Just remember to limit external links, so you don’t lead readers away from your own site too often.
Images break up text, improve readability, and give your post visual appeal. However, images need to be optimized for SEO to fully benefit your ranking.
Adding visuals that complement the content is a win-win for user experience and SEO. Check out this article we created on optimizing your real estate website for local SEO in 2024.
Once your blog post is live, promotion is crucial to getting it seen. Social media, email newsletters, and even local online communities can help extend your blog’s reach.
Promotion is like giving your blog post a second wind, bringing in new readers and increasing the chances of ranking higher.
By following these steps, you’ll create blog posts that don’t just sit on your website but actively attract and convert visitors into leads. SEO-friendly writing ensures your posts get seen, but the real magic happens when those posts speak directly to your audience’s needs. Whether you’re sharing tips, answering questions, or offering neighborhood insights, every post should serve as a helpful guide for your readers.
Remember, each well-crafted blog post is like an investment in your online presence. It will continue to bring in leads long after you hit publish, growing your real estate business one click at a time. So, put your keyword research skills to work, structure your posts effectively, and watch the results roll in!
Discover key Google Ads strategies real estate agents can use to maximize ROI in 2024, from refining search terms to using enhanced conversions.
Running Google Ads is like navigating a maze - it’s complex, but when done right, you’ll find the path to new leads and a growing client base. For real estate agents, this can be a profitable way to scale your business, but only if you use the right strategies. In this article, we’ll dive into some of the best Google Ads strategies for real estate agents in 2024. These tips will help you spend smarter, not harder, and attract clients ready to make moves in the housing market.
If you’re new to Google Ads, the first thing you should know is that search campaigns are your best friend. Google may push you toward the latest fancy ad types like Performance Max campaigns, but for real estate agents, sticking with search campaigns is the way to go at the beginning. Why? Because search campaigns put your ads directly in front of people who are actively looking for real estate services.
Think of it like fishing in a well-stocked pond—search campaigns help you catch clients who are already "raising their hands" and searching for what you offer. Once you’re seeing steady conversions (think 30+ high-quality leads per month), then you might consider expanding into Performance Max. But don’t rush it—get the basics right first.
Now that you’ve set up your search campaign, the real work begins. It’s not enough to just select keywords like "real estate agent near me" and hope for the best. You’ll want to dive into the specific search terms users are typing to find you. Google provides a nifty tool called the Search Terms Report that shows you exactly what people searched before clicking on your ad.
This is where you can sharpen your strategy. Start performing search term audits 2–3 times per week, especially in the first few months. If you notice that people are clicking on your ad after searching for irrelevant terms—like "cheap apartments in New York" when you sell luxury homes—add those terms to your negative keywords list. Negative keywords help block irrelevant traffic, so you’re not paying for clicks that won’t turn into leads.
Real estate agents have seen dramatic reductions in cost per lead by regularly fine-tuning their search terms. For instance, by removing irrelevant keywords, businesses have cut their cost per conversion from over $700 to under $100. That’s real money saved.
Let’s be real—not everyone clicking on your ad is a good fit for your services. But here’s the kicker: you can avoid wasting money on the wrong leads by using aggressive ad copy. I’m not talking about pushy sales tactics, but rather, being crystal clear about what you offer.
For example, if you specialize in high-end properties, say so right in the ad. Use phrases like "Luxury Real Estate Services" or "Starting at $500,000." If you only work with first-time homebuyers or specific neighborhoods, mention that too. This simple adjustment filters out people who aren’t a match, so they won’t click on your ad, saving you from spending money on clicks that won’t convert.
Think of your ad copy as your first line of defense—it helps ensure only serious buyers reach out, while others move along.
Remarketing can be a game-changer for real estate agents, but it’s a tool you want to use wisely. In case you’re unfamiliar, remarketing involves showing ads to people who have visited your website but didn’t convert. It’s like a friendly reminder to say, "Hey, remember us?"
However, don’t jump into remarketing right away. First, focus on building up a remarketing audience of at least 1,000 visitors. Once you have this base, you can start a display remarketing campaign to follow these leads around the web.
Here’s a pro tip: exclude app placements and irrelevant sites. You want your ads to show up in places where your potential clients actually are, not on random apps or unrelated websites. As a rule of thumb, aim to allocate around 5–10% of your total Google Ads budget to remarketing.
You might not see immediate results—remarketing campaigns can take a few months to ramp up—but the payoff is worth it. Over time, remarketing can significantly increase conversions because you're targeting people who are already familiar with your brand.
As you start getting leads and fine-tuning your campaigns, it's important to understand how enhanced conversions can take your results to the next level. Enhanced conversions allow you to upload offline data (like people who actually closed on a house) back into Google Ads. This gives Google a more accurate picture of which clicks are leading to actual deals, not just form submissions.
Why does this matter? Because real estate is a long game. Unlike e-commerce, where a click can lead to an instant purchase, it may take weeks or even months to close a real estate deal. Enhanced conversions bridge that gap by telling Google, “Hey, this person who clicked on our ad actually turned into a homebuyer,” which helps Google optimize your ads for future clicks that are more likely to lead to closed deals.
To set this up, you’ll need to work with your CRM or transaction software to capture the final conversion data (such as when a deal is closed or a contract is signed). You can then upload this data into Google Ads manually or automate the process using Google’s API. This may sound a bit technical, but the effort is worth it because it gives Google a clearer picture of which leads are truly valuable. Over time, this can lower your cost per acquisition (CPA) and boost your return on ad spend (ROAS).
Google Ads isn’t a "set it and forget it" platform. Once your campaigns are running, you’ll need to regularly check performance metrics to ensure everything is working as planned. This means looking beyond just clicks or impressions and diving into key metrics like cost per conversion, click-through rate (CTR), and conversion rate.
For real estate agents, the cost per conversion is especially crucial. This metric tells you how much you’re spending to get a lead that could potentially turn into a sale. If your cost per conversion is too high, it might be a sign that your keywords aren’t targeted enough or your ad copy isn’t specific enough.
Similarly, keeping an eye on your click-through rate (CTR) can tell you whether your ads are engaging enough to attract clicks. If your CTR is low, it could indicate that your ad copy needs to be more compelling or that your keywords aren’t aligned with what people are actually searching for. A high CTR paired with a low conversion rate, however, could signal that your landing page isn’t doing its job of converting visitors into leads. Make sure your landing page has a strong call to action (CTA), is easy to navigate, and loads quickly.
Regular campaign audits are key. Set a schedule to review performance weekly, especially when a campaign is fresh. Focus on making small tweaks, like adjusting bids, adding or removing keywords, or testing new ad copy, to continuously improve. Over time, these optimizations can lead to better results and a higher return on investment (ROI).
One of the most powerful tools Google Ads offers to real estate agents is geo-targeting. As a real estate agent, your market is typically local, so you want to make sure your ads are reaching people in the specific areas where you operate. Google Ads allows you to target by city, zip code, or even a radius around a specific location.
Geo-targeting helps you avoid wasting ad dollars on people who are too far away to be potential clients. For example, if you’re selling homes in Dallas, you don’t want people in New York seeing your ads. By narrowing your focus, you ensure that every click has a higher chance of turning into a qualified lead.
You can take this strategy a step further by using location-specific keywords in your ads. Instead of just targeting “real estate agent,” try “real estate agent in [city]” or “homes for sale in [neighborhood].” This can improve both your ad’s relevance score (which can lower costs) and your conversion rate.
It’s also a good idea to use bid adjustments based on location. For instance, if you find that leads from certain zip codes are more valuable than others, you can increase your bids for those areas to ensure your ads show up more frequently to the most profitable audience.
When you’re running Google Ads, you’re given a limited amount of space to make your pitch—just a headline and a short description. This is where ad extensions come into play. Ad extensions are extra pieces of information that can be added to your ad, such as your phone number, location, additional links, or even a call-to-action button. They not only provide more info for users, but they also increase the size of your ad, making it more noticeable on the search results page.
For real estate agents, here are a few key ad extensions to consider:
Using ad extensions can improve your click-through rate by providing more ways for people to interact with your business, while also giving them more reasons to choose you over the competition.
If you want to make the most of Google Ads for your real estate business in 2024, it’s all about focusing on the right strategies and continuously optimizing your approach. Start with search campaigns, refine your search terms, and use negative keywords to block out irrelevant traffic. Write aggressive ad copy that filters leads before they even click, and don’t forget to set up enhanced conversions to track real business outcomes, not just leads.
Once you have a steady flow of traffic, you can introduce remarketing and ad extensions to boost engagement. Remember to geo-target your ads to the areas where your potential clients are, and analyze your campaign performance regularly to ensure you’re always improving.
By following these strategies, you can lower your cost per acquisition, increase your return on investment, and build a steady pipeline of high-quality real estate leads in 2024. It’s all about working smarter, not harder, when it comes to Google Ads.