Hotjar is a powerful user behavior analytics tool that helps real estate agents understand how visitors interact with their websites. By tracking clicks, scrolls, and other behaviors, Hotjar provides insights into which areas of a site grab the most attention and where users drop off.

With features like heatmaps, session recordings, and on-site feedback surveys, agents can pinpoint areas for improvement and optimize their website to convert more leads. It’s a must-have tool for agents looking to create a seamless online experience and turn casual visitors into serious clients.